Note: This is a more general social media post than what I normally share here, but I still think there’s some relevancy.
Let’s face it. Working in the social media industry is a different beast. The work is always changing, everyone has an idea for how to leverage it and there’s no shortage of things you can do. It’s overwhelming at times to figure out how to execute and execute well.
I’m here to let you in on a little secret: The key to staying sane AND doing good work in the industry is asking the right questions. Poke and prod to make sure you are doing meaningful work. You can put a lot of time and energy into meaningless work, but why not focus on what matters instead?
But how do you get to the heart of the matter? How do you make sure you have a stellar social media presence? You get there with these three little words: Why, value and care.
A good social media strategy maps back to organizational goals (as with anything). To have a strong social media presence, you need to lay the proper foundation. Take the time to understand your goals and objectives. Once you have them, ask “why” relentlessly.
Why are we doing this? If you can answer the why and it aligns with your goals, then you know the work is meaningful for the company. Now, it’s time to move on to the next question.
There’s a lot of noise online today. Consumers see so much content all day every day across platforms. To stand out from the noise, you have to add value.
Focus on the value your content, campaign, presence, etc. is providing. Ask yourself what value it brings to the table? Are you educating, informing, entertaining, etc.? Make sure you aren’t just broadcasting content that adds zero value (or you’ll get tuned out).
The final question is an important one, because it gets to the heart of your consumer. Even if you think you are adding value, you need to look a little deeper and ask if your consumer cares.
Does your consumer care about the content you are sharing? Does it evoke emotion and resonate with them? If the answer is no, then you don’t need to share it. Period.
At the end of the day, a big key to social media success is this: Create meaningful content that adds value, resonates with your consumer, and aligns with the goals of the organization. The concept is simple, but getting the work right is hard. If you use these three little words as a sounding board though, you’ll be on your way to a stronger and more meaningful social media presence!
Remember: Asking questions is a good thing, so don’t be afraid to press.
Thanks for reading!