The 2014 FIFA World Cup is more than a month away, but content is already ramping up in anticipation for the world stage. We’re use to seeing brands come out in full force around major sporting events, but there’s been something special about what I’ve seen for the World Cup so far.
Powerade, Nike and ESPN have all launched videos surrounding the event. And, all three of them have nailed it because they understand why things catch on.
I talk a lot about the power of emotion in social media and sport. I’m a big believer that emotion is the thread that ties fans and teams together. Whether or not you have played a sport, you understand the emotion– anticipation, excitement, anguish, pure joy, etc.– players’ experience.
Think about it: Emotion is what makes sports so relatable across the globe.
All three videos tap into emotion, while telling stories, which studies have shown are keys to getting people to share (learn more about that here). Below are the three videos, along with some takeaways from the campaigns: