It’s the most wonderful time of the year, which in case you didn’t know, means football is in full gear! Yes, I love this time of the year because I’m a huge football fan, but I also love it for another reason: With the start of football season, comes a lot of content.
I especially enjoy the football hype and intro videos that are produced this time of year. These videos tap into so much emotion (anticipation, nostalgia, excitement, etc.) and have the ability to move fans in a way that’s hard to do week after week (unless of course you’re having a golden season). Good football trailers and hype videos can also serve multi-purposes, working great in-venue and online.
I’ve gone through this year’s videos that are available online right now and pulled out some of my favorites, with a little insight into why. I hope you’ll find some inspiration in them:
1. Florida: A New Season
Florida put football and Michael Buble together and made it work. What’s not to like? In all seriousness, a big “kudos” to the Florida video team for this video. They took into consideration the season they had last year and knew that the typical highlight reel with big hits and action shots wouldn’t work. Understanding that, they took a chance and deviated from the norm with an unlikely song and great imagery to go with it.
Additionally, the idea “it’s a new day” is simple. Most great ideas start with a simple concept, so before you start storyboarding, come up with the simple (but grand) idea for the year. What’s the theme? What’s the story you are trying to tell? Boil it down to a few words or a sentence and go from there.