Brand GIFS Trump Pop Culture GIFS Any Day

By Jessica Smith On April 24, 2016 In Social Media

GIFS have taken over the Internet and sports. What started off as a pop-culture revolution has turned into a brand play by teams and leagues. It seems that at least every 10th tweet includes a GIF these days.

Early on GIFS only focused on pop culture moments. You couldn’t scan Twitter without stumbling upon Seinfeld, Friends and crazy cats. While a sea of pop culture GIFS still own Twitter, they are evolving. Teams and leagues are starting to create their own unique GIFS. And, let’s keep the momentum going that way.

Teams and leagues need to spend less time scouring GIPHY and invest more time on creating their own original content. Here’s the thing: Pop culture GIFS can alienate your audience. They also lend themselves to personal biases (as we are more likely to share what we think is funny and clever). If you didn’t grow up in the 90s or aren’t a Stars Wars fan, then there’s a good chance you don’t get or care about the pop culture GIF. It’s all relative.

You don’t know for sure if your fans relate to Seinfeld, but you DO know that they relate to your team. Why push out content that is unoriginal and has nothing to do with your team when you can invest energy in building your own content and unique voice?

When you work in sports, you have more access to content than most brands. There’s no need to rely on others for content, even in humorous moments. Tap into existing content, leverage your designers and create epic GIFS that not only resonate with your entire audience but also help build your own, unique team voice.

If you need some inspiration, here are some GIFS from teams and leagues that are uniquely their own:

 

 

What are your thoughts on pop culture GIFS versus brand GIFs? Share them below.

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