A Curated Collection of Sports GIFspiration

By Jessica Smith On July 30, 2016 In Twitter

Our attention spans are seven seconds. And in case you were wondering, that’s one second less than goldfish. This is an important piece to remember if your job has anything to do with the internet. Every single day, every single second we are in a competition for attention.  Long goes are the day where you can just create content; you have to create good content that stands out from the noise. Dynamic content or content that adds value are the only things that win.

GIFS are one of the good ways to stand out from the noise. The subtle motion and animation catches fans’ eyes. It’s content that’s worth investing your time in to create. Thankfully, there is a lot of inspiration out there if you’re looking to step up your GIF game. Before we get into the content though, remember to keep these things in mind when creating your GIFS:

 

No. 1- Pick your moments.

While I love great GIFS, I think you can overuse them. Take the time to think through a strategy for your GIFS and figure out the moments where you can use them for the greatest impact. GIFS are a treat and not an every tweet thing.

 

No. 2- Avoid redundancy.

I love how teams have started to use GIFS to enhance their play-by-play coverage. That said, it gets extremely redundant using the exact same GIFS over and over again. If you plan GIFS for certain moments (like touchdowns, interceptions, etc.), consider creating several options to pull from so you can mix it up. GIFS can absolutely be repurposed and used again, but there’s a fine line before the content gets boring.

 

No. 3- Find the humor in YOUR brand/team.

Teams often look to find humorous GIFS outside their team, but humorous GIFS can be really powerful when they teams leverage their own footage to give us a laugh.

 

No. 4- Focus on cadence.

GIFS work well on Twitter because they’re short, sweet and quick. If you go about creating graphic-heavy GIFS, make sure the cadence is quick enough to grab and keep your fan’s attention. The cadence is a bit art and science, but play around with the length and movement to understand what works best.

Now that you have these four tips in mind, it’s time to get inspired. Below is a collection of some of the best GIFS I’ve seen the past month or so.

 

https://twitter.com/Gatorade/status/750347755357437952

https://twitter.com/coachdelrio/status/758421770558967809

 

 

There are a lot more GIFS out there that are worthy of attention. Seen any great ones? Share them below!

 

Thanks for reading! 

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