The games during this year’s World Series have been exciting and fun to watch. And, that’s not the only thing. Both the Astros and Dodgers have hit it out of the park (sorry) with their social coverage. Below are five takeaways, strong visual identities to carefully curated feeds.
Your visual identity matters.
Creative is a reflection of your team, league or brand through and through. When people see content as they scroll through their feed, they should immediately know who it is coming from.
The Dodgers and Astros are both great examples of what it means to create a visual identity for your team. The creative is sharp, consistent and feels right for their brands.
Social is the front door to your brand. Make sure you’re putting your best foot forward visually.
Dry information is about the presentation.
Sometimes you have to plug information that’s simply not sexy. Things like game times and tune in info have to be pushed out, even if it’s not all that bright and shiny.
While the information might be dry, it’s still important to capture attention. Both teams have done a good job creating content around dry information that still catches the eye. The key is to focus on moving image and good design. A few examples below:
Don't miss all of our #WorldSeries Game 7 coverage on our Facebook page starting with @DodgerInsider at 3 p.m. PT: https://t.co/zd8Ug5wiTe pic.twitter.com/uKecBPGqX3
— Los Angeles Dodgers (@Dodgers) November 1, 2017
For all the marbles.
⚾️ 7:20pm
? @MLBONFOX
? @SportsTalk790 & ESPN Deportes#EarnHistory pic.twitter.com/XyP9q0QXrM— Houston Astros (@astros) November 1, 2017
Remember, design plays an important role in standing out from the noise. Even with dry information, it’s all about the presentation.
Curate, thoughtfully & carefully.
When you work in sports, it’s not about what happens on the field or court alone. It’s also about everything that surrounds it… before, during and after. When a fan glances at your account, it should tell the full story of you team or brand. Think about it as a snapshot.
The Dodgers do a fantastic job selecting photos and videos that tell the full story, from the stadium to the fans to in action. And, they also do a good job of varying the photos in style and angles. Below are a few examples:
The Dodgers’ photography is outstanding. But on top of that, they carefully curate their feeds. They don’t share similar photos back to back to back. Instead, they focus on diversifying what they share both, both in subject and in style.
When you work in social, you play publisher. It’s important to think about the totality of all your posts and the story they tell together, not think of each one as a “one and done”. Curate thoughtfully and carefully to paint the full picture.
Hype is real.
Good content is about evoking an emotion or response in fans, especially when it comes to video content. And, nothing gets fans to share more than a good hype video. This below from the Dodgers is a perfect example of it.
Try new formats.
In the battle for attention, it’s important to try new content formats and creative executions. Mixing up content keeps things fresh and fans interested, especially in this 365 day world where there is no offseason.
If you need an example of what this looks like, the Astros do a good job mixing up their content and creative executions, from the use of stop motion to illustrations.
And we are ready for Game 7. #EarnHistory pic.twitter.com/q8sK9SMNG3
— Houston Astros (@astros) November 1, 2017
Creative Snap use by @Astros to announce lineup before #WorldSeries Game 6. Whole #smsports crew has done A+ job this season. #EarnHistory pic.twitter.com/JxjFWoZYdc
— Cole Tarver (@TheColeTarver) October 31, 2017
It’s important to push creative thinking throughout the season so content does not get stale. Take a page from the Astros and leverage all kinds of formats to get your message and story across.
When you are on a big stage like the World Series, it’s so important to be prepared. It’s an opportunity to rally your community, earn new fans and elevate your brand. Both the Astros and Dodgers have seized the opportunity and it shines in their work.
The examples and lessons above scratch the surface of takeaways from both of these teams though. What stood out to you in their coverage? Share your thoughts below.
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