Teams often come out swinging during big moments like the NBA Draft. With a captivated and engaged audience, it’s the perfect time to make a big social media splash. After following along during the first round, it was clear that many teams approached the night with a vision and plan; there was a lot of stellar social media content shared.
Below is a look at some of the best trends from teams during the 2015 NBA Draft First Round. There is sure to be some inspiration for your work in here:
Draft Graphics
Teams rolled out some great graphics as picks were announced. Teams, like the Lakers and Knicks, even hit send as the picks were announced. So speedy! It’s clear many of the teams prepped templates and prepared for all scenarios. This is key to winning on social in sports, no matter the event or situation. Below is a look at some of the great graphics from the draft.
Behind-the-Scenes Content
Behind-the-scenes content is always golden in sports. It brings your fans closer to the action, team and players. Below are some of the ways teams gave fans a glimpse inside the NBA Draft.
Creative Content
Several teams got creative with their content, which is always refreshing to see. Don’t get stuck in a content rut. Push the boundaries and think creatively!
It's time. #SixersDraft pic.twitter.com/YJWbp0lqtA
— Philadelphia 76ers (@sixers) June 25, 2015
This seems appropriate. #MagicDraft #SuperMario pic.twitter.com/G8Gsk3tABl
— Orlando Magic (@OrlandoMagic) June 26, 2015
A life changing moment for @DevinBook #SunsDraft pic.twitter.com/33WrHypF3b
— Phoenix Suns (@Suns) June 26, 2015
https://twitter.com/SacramentoKings/status/614262983946964993
Anticipation Graphics/Tweets
Several teams tap into fan anticipation. Right before a pick emotions are high, so on-the-clock graphics, countdowns, etc. are a good way to evoke emotion and get fans to share content.
Personal Messages
Several teams shared videos of their players sending personal messages to their fans. Video messages like this are a great way to showcase players’ personalities, while fostering a stronger connection with your fans online.
.@JahlilOkafor's message to the Philly faithful. Let's get to work. #SixersDraft https://t.co/aY3mu5Q5sZ
— Philadelphia 76ers (@sixers) June 26, 2015
A special message from @Dloading
Follow our snapchat for even more with the newest Laker!
👻 LakersSnaps pic.twitter.com/sB5GgTTvB1
— Los Angeles Lakers (@Lakers) June 26, 2015
Hey #Nuggets fans, Emmanuel Mudiay has a message just for you… http://t.co/8tzEesF7Cz
— Denver Nuggets (@nuggets) June 26, 2015
https://twitter.com/MiamiHEAT/status/614239385056378880
A message from your newest #Pacers player, @Original_Turner: http://t.co/eQ8IHnGJc8
— Indiana Pacers (@Pacers) June 26, 2015
What were some of your favorite trends from the 2015 NBA Draft? Be sure to share them below!
Thanks for reading!
