The NFL season is in full swing and along with it comes endless amounts of tweets about football. And of course, the league is helping to lead the way in social content. The NFL boasts an impressive audience of more than 22 million combined across Twitter (7.64M), Facebook (11.63M) and Instagram (2M) and has been churning out some great content so far this season. Below is a look at four social media lessons anyone in sports can takeaway from the NFL:
No. 1- Keep it simple.
Infographics have been in the social media and sports scene for a while now. It started with the need to make long game notes more digestible, and since then, has turned into a way to share information and tidbits with fans. Typically the infographics are filled with a ton of information and are extremely busy.
The NFL has taken a slightly different approach to sharing data on social: They’ve thrown out the busy infographics filled with stat upon stat and have been featuring these simple and clean graphics:
The graphics have been getting great engagement across all platforms because they catch people’s attention and are so easy to digest. The graphics are a good reminder that sometimes simpler is better. We live in a world where attention spans are limited: Don’t make it hard for your fans to digest and understand the content, otherwise you’ll lose them before they even think about engaging, sharing, etc.