Teams Feel the Love

Social media erupted in celebration after the Supreme Court’s 5-4 decision guaranteeing a nation-wide right to same-sex marriage. And, a number of sports team joined the celebration and/or found ways to celebrate Pride month.

Below is a look at team reactions to to marriage equality. MLS had the largest number of teams join in the conversation/celebration.

Social Media Inspiration from the 2015 NBA Draft

Teams often come out swinging during big moments like the NBA Draft. With a captivated and engaged audience, it’s the perfect time to make a big social media splash. After following along during the first round, it was clear that many teams approached the night with a vision and plan; there was a lot of stellar social media content shared.

Below is a look at some of the best trends from teams during the 2015 NBA Draft First Round. There is sure to be some inspiration for your work in here:

 

Draft Graphics

Teams rolled out some great graphics as picks were announced. Teams, like the Lakers and Knicks, even hit send as the picks were announced. So speedy! It’s clear many of the teams prepped templates and prepared for all scenarios. This is key to winning on social in sports, no matter the event or situation. Below is a look at some of the great graphics from the draft.

 

Behind-the-Scenes Content

Behind-the-scenes content is always golden in sports. It brings your fans closer to the action, team and players. Below are some of the ways teams gave fans a glimpse inside the NBA Draft.

 

Creative Content

Several teams got creative with their content, which is always refreshing to see. Don’t get stuck in a content rut. Push the boundaries and think creatively!

 

Anticipation Graphics/Tweets

Several teams tap into fan anticipation. Right before a pick emotions are high, so on-the-clock graphics, countdowns, etc. are a good way to evoke emotion and get fans to share content.

 

Personal Messages

Several teams shared videos of their players sending personal messages to their fans. Video messages like this are a great way to showcase players’ personalities, while fostering a stronger connection with your fans online.

http://twitter.com/Lakers/status/614235920456359936

 


 

 

What were some of your favorite trends from the 2015 NBA Draft? Be sure to share them below!

Thanks for reading! 

Orlando City Soccer Club Hosts Social Media Scavenger Hunt

Screen Shot 2015-06-22 at 9.01.40 PMIt’s important to engage fans in creative ways and thank them for their support. This can be done through engagement, personalized content, contests and so much more. Last week Orlando City SC hosted a social media scavenger hunt that’s a great example of engaging fans in a creative fashion. For the contest, the social media team hid three pairs of tickets around the city and offered up clues on social media to find them. The team used a different social media platform- – Twitter, Instagram and Periscope– to unveil each location where the tickets were located. Here’s a breakdown of how it worked on each platform:

Periscope.
For Periscope, the social media team had a code word they unveiled on Periscope during the live stream. Fans had to find the social media team at their location in Downtown Orlando (based on what they were seeing in the live stream) and give the code word. The cool thing about the Periscope activation was that it captured the fan’s reaction, which is absolutely priceless. See how it all unfolded on Periscope here (and not all the hearts from fans):

Twitter.
For Twitter, the team decided on a location and tweeted out clues. They had three clues in total, and by the first clue, someone had found the tickets.

Instagram.
For Instagram, the team did a nine-panel post (3×3) picture on Instagram unveiling the location of the tickets. The picture was a recently completed mural of a Lion. A new photo was uploaded every minute with a small clue.

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Contests like this are a fun way to bridge the gap between the online and offline worlds, foster deeper relationships with fans in the city and say thank you. And, thanking fans through giveaways can go a long way. This fun social media scavenger hunt from Orlando City SC proves it (just watch the Periscope video again).

If you want to host a social media scavenger hunt or a similar contest, here are a few lessons from Orland City SC’s awesome execution:

Keep it simple.
As with any activation or social media campaign, it’s important to keep it simple. If the contest can’t be described in a sentence or two, then the point of entry is probably too complicated. Keep it simple.

Over-communicate.
The Orlando City SC did a great job of communicating throughout the contest. Their social media team articulated the timeline of the contest across platforms and kept fans up-to-date on the winners and progress. This communication is so important. It helps reduce any confusion and frustration for fans.

Play to each platform’s strength.
Orlando City SC was smart to leverage different platforms because it helped them reach a wider audience. And not only that, but they played to each platform’s strengths. It’s important to use each social media network as authentically as possible. What are the platform’s strengths? How do users use it? What makes the platform unique? Let the answers to these questions guide the execution.

If you are looking for a way to thank fans, consider hosting a fun social media contest, just like the Orlando City SC did. If you remember to keep the idea simple, over-communicate the information and play to each platform’s strengths then the initiative will be a great success!

 


 

A big thank you to the social media team at Orlando City SC for their insight into how they handled the contest. Give the social/digital talented crew a follow: Stuart Drew (social media coordinator) at @studrew1 and Ed Cahill (director of digital) @EdCahill.

Thanks for reading!

Good Sportsmanship is in Style on Twitter

There’s uniqueness in Twitter that allows for conversation more so than any other platform. Part of it’s the public nature of profiles (typically), Twitter’s reply features and the real-time cadence of the platform. On Twitter it is easy to feel like everyone is sitting in the living room with you. That’s a pretty awesome thing.

And with a platform powered by conversation and real-time moments, some amazing things happen in the heat of the moment. GIF wars happen, teams recite holiday poems and snark unveils itself. It’s a lot of fun to watch things unfold on Twitter.

There is another trend on Twitter that lends itself well to the conversational nature of the platform. And, it stood out during the NBA and NHL championships: Sportsmanship. So many teams sent congratulatory tweets to the Blackhawks and/or Warriors when they won the NHL and NBA titles respectively. Some of the tweets are fun opponents and some are from other teams in the cities they call home. This is a great way to add a human touch to accounts. Here’s a look at some of the tweets sent:

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Fans seems to like their teams showing some sportsmanship during big moments based on the engagement from most of the congratulatory tweets.  And as mentioned before, it’s a great way to show a human side to accounts and also shows the team is listening. If you are considering jumping into a congratulatory conversation, here are three pieces of advice:

1st- Plan ahead. 
More than likely, you know the different outcomes that can happen. Think through the different scenarios and plan ahead as much as you can. Think through how you will approach it no matter the outcome.

2nd- Find your voice.
Do your best to avoid a generic “congrats” tweet. Instead, find your team’s voice within the conversation. Did your teams play this year, are you rivals, is there a funny connection, etc? Connect the dots as much as possible and the content will resonate with your fans even more.

3rd- Know your fans.
When sending out anything that has to do with another team, even if it’s congratulatory, it’s important to know the pulse of your fans. Is there a beef between the two fan bases that even sportsmanship can’t transcend? If so, it might be better to just walk away. Know your fans and know what resonates.

 


 

So, what do you think about this sportsmanship? Share your thoughts below.

Thanks for reading!