Resume Tips

Resume time. We’ve all been there. The dreaded sigh as you crank up the pot of coffee late night to start, tweak or completely redo the resume. Whether you are searching for your first job or have been working for awhile, there’s something tedious and stressful about updating it. What’s the right format? What do I highlight? How do I stand out?

There are so many questions to answer. And while what makes a resume great is certainly subjective, below are some of the tips I’ve learned about writing a resume if you want to work in social/digital.


1- Watch your length.

If you work in the industry or want to, you should know this: Attention spans are short these days and time is valuable. It’s why we omit needless words and keep our copy short and sweet. The same applies for resume writing. As you work through your bullet points and format, be conscious of how long your content is. I’m a big believer in sticking to one page, but that rule is only mandatory if you’ve been working a couple years. As you go in your career and build upon your experience, focus on quality over quantity to make sure the length is as succinct as possible.

If you work in social you should be able to communicate in 140 characters. Brevity, my friends, is key.


2- Relevancy is what matters.

At one point in my career I had the privilege of reviewing resumes for a postgraduate internship. As I poured through the stacks, I saw resumes that were four pages long and dated all the way back to high school jobs as a cashier at Walmart. These were smart, talented kids who got bogged down in an information dump.

Here’s the thing though: More information on your resume doesn’t make you more qualified. Just as we touched on in the first point, quality over quantity is key. Being a cashier has no relevancy to working in social, so you should absolutely cut it.

If you’re a first-time job seeker that lacks truly relevant, real-word experience, focus on your classes, projects and writing. Hone in on the skills you developed in college versus the hourly job with no relevance.

For experienced professionals who want to switch to social media (and currently don’t work in the industry), it’s important to focus on the skillsets you have that would be valuable in the role. If I’m looking to hire someone in social that doesn’t have industry experience per say, that’s okay as long as they showcase their communication skills, creative ability, passion to learn, ability to produce content, etc.

And finally, if you’ve been in the industry awhile, don’t keep roles on your resume simply to fill up whitespace. Take more real estate with the jobs that are relevant and omit the ones that don’t add much value.


3- Sell yourself, not your job.

This is one I can’t stress enough: Your resume should not be a copy and paste of your job description and/or classwork. If you work in social media, there are certain assumptions hiring managers can make about the roles you have had. Don’t tell the hiring manager you managed a calendar; tell them how you have helped affect process. Don’t tell the hiring manager that you managed accounts; tell them how you grew the community x percent by doing x. Don’t tell the hiring manager that you manage the creative; tell them how you helped influence a content strategy that drove x amount of engagement.

A job description won’t do you justice if you want to work in this industry. Use strong action verbs and showcase numbers wherever you can. Your resume is about selling yourself, so do it and do it well.


4- Link to work.

The work that we do in social media is public, so don’t be afraid to highlight it on your resume. It’s often the best selling point you can have. Where applicable, link to the accounts you manage, campaigns you’ve run, content you’ve produced, etc. on your resume or in a portfolio. Seeing your work (or projects if you’re a student) will be a lot more powerful than simply telling the hiring manager about it.


5- Be creative, but not crazy.

Hiring managers often have to flip through thousands of resumes, so you do need to stand out. When it comes to your resume design, it’s important to standout and be creative… but it doesn’t mean you have to go crazy. This is a creative industry, so create a resume that reflects your personality but won’t detract from the bulk of your work. Here’s an outdated example of the format I use. It’s different enough to stand out from the rest without going overboard (as some people will be more traditional).


6- Promote personal accounts, that make sense.

If I’m looking to hiring someone for a social media role, I want to know that they are active on social media platforms. That said, people applying for social media jobs often feel pressure to to promote every single social media account they have, even if they are more personal in nature. That’s not necessary. Stick to the ones you use professionally, like Twitter or LinkedIn that will highlight your writing, ability to connect with people, etc. Hiring managers will often seek out your other accounts, but if you use them strictly for personal, it doesn’t mean you have to highlight them. Even as someone who works in social, it’s important to highlight the ones that put your best foot forward professionally. A few links to accounts will help me understand if you “get” it.



What resume tips have you learned along the way? Share them below!

Thanks for reading. 

Solid #SMSports Ideas for Inspiration

There’s inspiration in this industry everywhere you look. From stellar content to new ways to leverage the platforms, teams and leagues are constantly innovating. Below are several solid ideas I’ve come across recently that are worth noting, remembering and tucking away for inspiration.

1- Oregon Ducks: Facebook Live Roll Call

Oregon found a unique way to leverage Facebook Live as a way to not simply push a broadcast but also to engage. They held a roll call where they encouraged fans to comment where they were tuning in, then they mapped out fans across the US in real-time. The broadcast earned more than 52,000 views and 4,000 comments.



I love this on so many levels. Social media is not just about pushing out information; it is also about pulling fans into your brand. As the platforms continue to evolve and new tools are added, we have to find ways to leverage them to build community. This is a perfect example of that.


2- Braves: 360 Schedule Release

The Braves found a clever and unique way to bring their schedule to life way beyond a graphic or a GIF. Like the Ducks, the Braves leveraged a new(er) tool on Facebook to get fans to interact, creating a 360 photo to unveil their 2017 schedule.



It’s easy to get caught up in how things are always done, but when we take the time to step back to figure out creative solves, amazing work is done. Don’t get stuck using content, tools, etc. the same way you always do. Think outside the box and innovate to bring fans in, like the Braves did.


3- Colorado: Illustrations

It can be hard to find a way to mix up your content week after week. The Colorado Buffaloes stepped up their GIF game with dynamic illustrations. While it might be too labor intensive to do these every game, they would be a great series for a rivalry game, big moment, etc. It’s a great way to diversify your content and mix it up.


4- Cincinnati: Snapchat Geofilter

A lot of teams and leagues are taking advantage of Snapchat’s geofilters. They are cost efficient and a great way to empower fans in stadium to share on behalf of your brand. There have been some fantastic ones so far in the sports industry, like this one from Cincinnati.

What I really love about Cincinnati’s geofilter is it plays into the way fans use Snapchat Lenses, but is much more cost efficient. No, the helmet doesn’t animate like lenses, but it still “transforms” their fans into a Cincinnati player versus having a branded, text overlay for fans to share.


5- Dodgers: #DearVin Campaign

Before Vin Scully’s last game with the Dodgers, the team encouraged fans to submit letters to him using #DearVi. They then took some of the UGC content and turned into content for their own channels. This is a great way to get fans involved and thank them for participating (with zero cost except time).

An excerpt from @amyclizabeth's #DearVin letter. Keep those letters coming, #DodgerFam!

A photo posted by Los Angeles Dodgers (@dodgers) on



What other great ideas have you seen in the industry lately? Share them below.

Tips for Instagram Stories + Inspiration

When Instagram Stories first came out, everyone likened it to Snapchat Stories. That’s on the surface though. The tool is actually a completely different opportunity. Instagram Stories sets itself apart form Snapchat because it lets you upload content you’ve created (swipe down to upload). This means you can tell your story in a more meaningful, dynamic and interesting way.

Teams and leagues are already starting to develop unique ways to leverage Instagram Stories, from awesome replays to gameday hype videos. Below are three things to keep in mind when using the tool, plus loads of inspiration from some of the best Stories I’ve seen in the business.


1- Don’t treat it like Snapchat.

Let’s be honest, we’ve seen enough players running onto a field to last us a lifetime. Instagram Stories is not the place for long, drawn-out raw footage that looks the same over and over again. Take advantage of the fact you can upload content and make it worth your fans’ time.

This doesn’t mean that everything has to be super polished, but it does mean that you can plan. Define your story, the purpose and execute right.


2- Find synergy.

There’s an interesting opportunity to find synergies between your in-feed posts and Instagram Stories. How can you leverage the tool to drive deeper storytelling in a moment?

For example, maybe at the end of the game you have your final score graphic and leverage Stories to showcase “plays of the game”. Use in-feed post to drive people to Stories (or vice versa) and let the two work together and drive more consumption of your content.

There are also opportunities to drive engagement for fans. Red Bull, for example, leveraged Instagram Stories to have users pick their favorite photo to be used a post. Think out-of-the-box as the opportunities are endless.


3- Test and learn.

So as mentioned in the first bullet, I think that there’s an opportunity for more polished content on Instagram Stories. But, maybe that’s not what consumers want? The beauty of this tool, and the rest of social, is that it’s okay to test and learn. Try a more polished story, then try a raw story. Try uploading photos versus video. See where consumers stay the most engaged by watching your drop off rate. As a marketing, it’s your job to figure out and understand what your audience wants.

And one more thing before we get to the fun part (inspiration): Don’t slap your Stories content everywhere. Define a unique approach for each platform and think strategically about where it (and vertical video) makes sense. There is something to be said for content created specifically for each platform.

Now enjoy your Instagram Stories inspiration from some of the best in the business:@MiamiDolphins, @BoilerFootball, @MLB, @huskerfbnation, @clemsonfb, @clevelandbrowns, @Dodgers.



What’s your initial reaction to Instagram Stories? Share your thoughts below.


Thanks for reading! 

2016 Football Hype Videos

Another football season, means another season of epic hype videos that will give you all the chills. I’ve put together a collection of some of the best ones I’ve stumbled upon for you to enjoy.



The Gators go way beyond campus in their hype video and tap into affinity throughout the entire state. The emotional, strong nod to Florida makes this one a winner.


Philadelphia Eagles

Working with 160over90, the Eagles always have strong hype videos that go well beyond the field. They focus on the city. The community. The tradition. I especially love the “local” credits at the end of this one.


Minnesota Gophers

The intro visuals and voiceover is strong in the “Under the Lights” video from the Gophers.


GSU Football

GSU picked a great thematic that really speaks to the current chapter of their program. It does a nice job of telling the story of where they’ve been and where they’re going with a hopeful, optimistic tone.



UGA has one of the best video departments in the country. They always nail their storytelling with interesting thematics and strong scripts. Love the lines in this video and that fact that the series is treated like a movie trailer with installments.

“True storytelling is the story of life. And this is the telling of the most important story. Our story. Love the focus on values, culture. Welcome to our humble tale.”



This is a more traditional hype video, but the voiceover from the student-athletes is powerful and strong.


Notre Dame

This video is part of Notre Dame’s partnership with Bleacher Report. Again, a more traditional video but the intro is powerful, music is on point and highlights cut just right.


Ole Miss

Game day is always different. Game day is special. Love the intro to Ole Miss’ hype reel and the way they showcase offseason footage to set the tone.



Nebraska has realized a couple strong videos, one tapping into the offseason and one on the opportunity to play. Both emotional and high-energy, the videos are extremely well done.



The Seahawks always do a great job of tapping way beyond the field. They tap into their city, the passion of their fans and even the PNW. The even have a local, PNW guy featured in their voiceover. This is a stellar hype video that taps into the uniqueness of their team and their fans.



So simple and sleek, it works. Proof that good content and videos don’t need to be overly complicated.


Baltimore Ravens

Ray Lewis defining what a Raven is, for the win. This is another good example of going beyond a highlight reel to tap into the sentiment of your fans.



Really love the intro of this video and the use of fan UGC.



This video is long, but it’s really long done. It’s not just an ode to the 49ers, but an ode to the city of San Francisco. I love the footage choices, the nostalgia and the strong voiceover. If a video is going to be four minutes, this is how it should be done.



What video above is your favorite? Share your thoughts below.


Thanks for reading! 

Your Brand Story > FOMO

It’s time to talk about the huge detractor that’s consumed social media managers for far too long. It’s added noise and clutter to our consumers’ feeds. It’s taken away from meaningful work. And it’s caused stress and anxiety for those who Facebook and Tweet for a living (but really, I know we do a lot more than that).

This detractor is FOMO. The fear of missing out. And, if you follow me on Twitter, you know I’m on a huge crusade to make it stop.

Every second on the internet is technically a missed chanced. There’s always a trending topic, a new meme … and forget Hallmark holidays, we now live in a world fueled by social media holidays. There’s literally a day for everything. How in the world are we suppose to keep up with all of that?

Here’s a secret: We shouldn’t and can’t.

Let’s backtrack to when FOMO really became a huge thing in the industry. It was after Oreo’s “dark in the dunk” tweet (I know, I know). With all the success of that one tweet, every brand decided they needed a voice in pop culture and real-time events. After all, isn’t one viral tweet the secret to driving brand success?

It’s not that I have a problem with Oreo’s tweet. In fact, if a brand is going to jump in on a real-time moment, Oreo nailed it. They inserted themselves into a trending conversation in a way that was on brand, funny and relevant. There was nothing forced about it; it made sense naturally for them.

But ever since then, brands have been forcing their way into conversations. They’re willing to discount their brand voice, their visual identity and even sometimes alienate their core audience all for short lived (and not guaranteed) retweets. Too many brand are jumping into every holiday for the sake of doing so and adding clutter to the space.

We’ve become too focused on the external pressures of the internet and not focused enough on our own path, vision and brand. Somewhere along the line, FOMO and vanity metrics have replaced the need for a smart, strategic approach. It’s easy to get caught up in, especially when our work is extremely public and opinions come from all four corners. But we have to do things right:

Real-time moments in social are important.
But, they have to be done right. You should never sacrifice what your brand has built (both from voice and visual identity) for quick turn vanity metrics.

Brands have to be original.
What does it mean to do real-time moments, trending topics and holidays right? It means you’re content is original and on brand. It’s fresh, new and something only you as a brand can truly own.

Real-time moments are a piece of the plan.
A real-time approach can and should be part of your strategy, but it shouldn’t be your only focus. Before you do anything, you have to take the time to establish your POV. Unique value trumps the “everything”. And when you’ve defined your lane it pushes good, tough creative thinking (including with real-time moments). Take a step back and understand your why. Don’t let this pressure to constantly jump in take you away from the foundation of your work. Your brand’s story is better than any flavor of the day… always.

The internet doesn’t need more brands chasing the flavor of the day. It needs more brands focused on a consumer-centric POV and adding value to the space. It’s time to stop wasting so much energy on chasing the next topic of the day and time to focus on your brand, your story… the one you uniquely own. Build a POV and know that it’s okay to not jump in on every conversation. In fact, it takes a lot of guts these days to say no. Build a POV that empowers you to do so. It’s like one of my favorite bloggers Seth Godin said:

Step by step, drip by drip, you carve your path by focusing on what matters, not what’s on everybody’s mind. By the time you try to chase the urgent thing, it’s too late.

There are already enough people chasing FOMO in this crowded space. Step up to the challenge of telling your story in a unique, compelling, emotional way and embrace a new kind of trend, JOMO (the joy of missing out).