Today I’m excited to share a special story on the power of social media, social listening and caring about your fans. The story starts with a simple observation from a man named Rusty Elrod in Six Mile, South Carolina. Just like any normal day, he drove by the assisted living center to find Clemson fan W.T. Wooten standing outside waving and cheering as people passed by. Wooten does this nearly every day, spreading cheer to all who encounter him. The odd thing though, was that Wooten wasn’t wearing his beloved Clemson baseball cap. The sight of this gave Elrod an idea:
Elrod took to social media to see if the Clemson community could rally to get Wooten new gear. And rally they did. The Facebook post above was shared nearly 2,000 times with friends, family and the Clemson Athletic Department. The minute the athletic department staff saw the story, they knew they wanted to do something to show Wooten they appreciated how much joy he brings to people everyday.